Hello
Man-i-what?
The dictionary says a manifesto is a written statement declaring publicly the intentions, motives, or views of its issuer. Or in this case, an advertising campaign. Every agency has their own way of doing them and you'll see some of those differences below in a few of the samples I have written throughout my career.
Smashburger
The Big Smash Theory
In theory, creating a tasty burger doesn't seem like rocket science. But yet, so many places have a problem getting it right. Too much of this, too little of that. In the end, the results are hardly conclusive. Enter Smashburger. Our formula starts with the freshest ingredients from the beginning. Fresh, never frozen, 100% Angus Beef, smashed, seared and seasoned on the grill. Because even though Homo sapiens may not always know what they want, they still want a delicious tasting burger. Satisfying the insatiable hunger within – that is our ongoing experiment. The kitchen is our lab. And in the end, our results are always mouth-watering.
Merrick Dog Food
Good For Life
Dogs need a healthy start to their day just like we do. Beyond that, every meal is an opportunity to give them the food they need to fuel their bodies for the long haul – which is why Merrick offers the most all-natural, highest-quality-you-can-buy nutrition. It's all the good your dog needs to get him ready for a lifetime of "Let's Go!" That bright look in his eyes that confirms he's up for anything. So what will it be today? Hiking, brunching, squirrel chasing, leaf jumping, water sporting, life saving? This campaign celebrates that "I'm-with-you-no-matter-what" optimism and keeps your best friend in top health so he's good to go for all of life's adventures.
Arbonne
Live Up To All Your Beauty
Live up. To your potential. To your best self. To your own expectations. To all your hopes and dreams. To all the hype. To the change you want to see in the world.
There's nothing you can't do. Nothing you can't be. Nothing you can't accomplish with the right attitude. And the right lipstick.
Reach down deep & you will find your roar. You are a woman after all. Strength is in your nature. You just have to feed it the right ingredients. And never be afraid to give yourself a break. Running the world can be tiring, especially in heels. But you got this. There's never been a better time to simplify. To be more thoughtful, balanced, purposeful. Or a better time to inspire others. To be more engaged, intentional, meaningful.
Come on, you can do this.
Discover Torrance
Meet Torrance
If Torrance were a person, she’d be the friend everyone wants to have. The one who knows all the cool places to hang out, the undiscovered spots that you didn’t even know you were missing out on, the one who always knows what’s going on. But she’s not conceited or full of herself. She’s fun and has a sense of humor. She’s got a casual vibe and a friendly demeanor. Looking for Asian Food? Torrance can give you like 10 awesome places off the top of her head. Need a place to stay where you can take care of business and throw some leisure in? Meet Torrance – you’ll be glad you did.
North Lake Tahoe
Summer's Official Playground
School’s out. The sun’s out. And you’re probably ready to get out! Thankfully, North Lake Tahoe is the perfect mix of lakeside adventure and on-mountain activities with a thriving summer scene loaded with experiences meant to refresh, recharge and reinvigorate your soul. From a scenic paddle to a picturesque hike, to lounging on the beach to hitting up the gaming and dining scene, there’s no shortage of activities to check out at your leisure and comfort level. Discover your favorite playground and start planning your summer getaway today!
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