Hi. My name is Christine Coe. I'm a copywriter by trade but I've been in this biz a long time and can provide creative direction on any kind of project. And if I can't do it myself, I have a virtual rolodex of like-minded creatives (designers, art directors, etc.) when needed. In other words, you only pay for the amount of people power you actually need. Branding or rebranding projects, websites, full campaigns (print, broadcast, social), logos, fliers, blogs, Facebook/Instagram ads...you name it. There is no bureaucracy here. Just great ideas and great work. Speaking of work, everything you see here has been done throughout my creative career – including my time at some great agencies. So, if you have questions about anything or you're looking to see something in particular, just ask! (Official resume listed below.)
It truly is king. My goal is, and always has been, to come up with great ideas grounded in human truths. Ideas that tell a story, strike a chord and ultimately create engaging experiences that result in brand love and loyalty.
I believe collaboration is the root of all awesomeness. Whether it's between me and the client or my fellow creatives, working together helps make the product and the process that much better.
You get what you give.
I've been in the advertising world for 15+ years - both big and small agencies, allowing me to wear different hats and learn from those better than me. Some of those places include Saatchi & Saatchi, SK+G, VJ, Merring Carson, Sterling Rice Group, un/common, Augustine Agency and HMG.
The gamut. From hospitals to zoos, travel & tourism to craft beer, energy companies to barber shops, and everything in between. I can easily change voices depending on the brand, the medium or the target. Especially if it's Stuart from MADtv.
Creative Direction, Advertising, Strategy, Branding, Concepting, Copywriting, Social Media – Paid & Organic, Websites, Broadcast, Taglines, Naming (Communities, Bars, New Product Launches, Babies), Advertorials, Yadda, Yadda and Yadda.
(8/2021 – Present) CD/Writer, Hiltachk Marketing Group
Clients: Ontario International Airport, Santa Barbara Airport, Cyber Defense Labs, California Farm Bureau
(4/2019 – 2/2021) ACD/Writer, Augustine Agency
Clients: California Highway Patrol – Recruitment, Designated Driver Program & Motorcycle Safety, North Lake Tahoe, Downtown Napa, Discover Torrance, Visit Tuolumne County, Yolo County, River Fox Train, Elements at ColdStream, Tri Pointe Homes, ViroShield, O’Baby, My Olea, Mission Tortillas, Avocados From Mexico, New Business
(5/2017 – 3/2019) ACD/Writer, un/common
Clients: California Office of Traffic Safety, SAFE Credit Union, Orchard Supply Hardware, CWS Apartment Homes, California State Fair, Jiffy Lube, California State Parks – Boating and Waterways & Recruitment, New Business
(4/12-4/2017 | Present) Freelance Creative, The Coepany
Clients: Position Interactive (Visit Sacramento), Hooray Agency (OTH Hotel Resorts, Resorts World Las Vegas, Beyond Green Travel), Post Modern (Prosperity Now), Sterling Rice Group (California Potatoes, California Almonds, Purina, Home Instead Senior Care, Kaiser, New Business), Sunkist, California Figs, Buck Ross Productions (The Pros Closet), Love Laundry, The Marketing Arm (Toms of Maine), i.d.e.a.( Mary Kay), Integer Group (Gillette Venus Razors, Miller Coors, Secret), The Glenn Group, Sandia Advertising (La Casita, Just Brakes), MeringCarson (Visit California, Sierra at Tahoe), The Johnson Group (Krystal Burgers, , EFM (The Mirage), Jive Collective (Bluestar Restaurant, Sundance Helicopters, Air Methods), DISH TV, Sutter Health
(4/08-4/12) Sr. Copywriter, Vladimir Jones
Clients: Centura Health, Xcel Energy, ENT Credit Union, 5 Star Bank, Bristol Brewery, Cheyenne Mountain Zoo, Little Caesars, Bestway Disposal, The Broadmoor, Pro Cycling Challenge, New Business
(9/07-4/08) Freelance Copywriter, Misc.
Clients: FARM, Miriello Grafico, Kastner & Partners, Barona Casino, Vladimir Jones
(7/05-9/07) Copywriter, Schadler Kramer Group
Clients: MGM Grand Casino – Nightlife & Dining, Palms Casino Resort – Nightlife, Dining, Rooms, Borgata Hotel Casino & Spa, The WaterClub, Ethel’s Chocolate, Nevada Cancer Institute, Planet Hollywood Casino & Resort, YogaWorks, New Business
(4/05-7/05) Freelance Copywriter, Fishtank Brand Advertising
Clients: American Autism Society, New Business
(2/04-4/05) Copywriter – Di Zinno Thompson
Clients: San Diego CVB, Miller Brewing Company, Little Italy Stickball, Valley View Casino, New Business
(2/99-9/01) Creative Assistant / Jr. Copywriter – Saatchi & Saatchi LA
Clients: Toyota Sequoia, Yonex Golf Clubs, Internal Communications
Silver – Telly, Gold – Sac Addys, Silver – Sac Addys, One Show Creative Showcase, Graphis Poster Annual, The Denver 50
Copywriting Certificate – Creative Circus
Creative Classes – The Book Shop
BS in Advertising / Minor in Nutrition – San Jose State University
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