This section features video spots that are especially near and dear to my creative heart.
This new work for Ontario International Airport is an extension of their previous Not So Fast campaign and highlights real travel situations, albeit,
not real testimonials. This first spot features Harold who is new to business travel and is over the moon over ONT. Fun Fact: The actors were bilingual and the spots were filmed in both English & Spanish.
(Agency: Hiltachk Marketing Group, AD: Megan Smith, Co-Copywriter: Montana Strohl-Roy, Production Company: Windsong, Director: Byron Watkins)
In this family spot, Jenny is not impressed by her dad's overeager airport antics...including getting to the airport four hours early.
In this final spot in the campaign, our traveler is a bit embarrassed to admit she flew at a competitor airport...which will never happen again. Phew!
This is this first non-animated campaign Santa Barbara Airport has done.
I was proud to be the one to concept it, write it and help bring it to life!
If you've ever flown through SBA, you know how completely easy it is to depart from there. In fact, you'd be surprised by how much you can do before your flight...even if it's a couple hours away.
(Agency: Hiltachk Marketing Group, AD: Megan Smith, Production Company: Humans Are Social, Director: Josh Rose)
This second spot continues on the momentum of the first, while also highlighting the beauty of the airport.
This new campaign for Ontario International Airport (ONT) – Not So Fast –takes a different point of view on your typical airport advertisement. Because faster isn't always better...except for when it comes to your airport.
(Agency: Hiltachk Marketing Group, AD: Megan Smith, Production Company: 7 Wonders)
The second of three spots, this one highlights a few other moments in life where you might want to slow down - like saying, "I love you" on the first date.
This campaign ran during March Madness and was targeted to men, poking fun at the odds of winning your bracket were practically nil. But the odds of getting six grams of protein from snacking on almonds?
Well, that's a perfect pick every time.
(Agency: Sterling Rice Group, CD: Robert Borges, Production Company: Buck Ross)
Not many people were aware of all the great seasonal decor OSH had...these spots were meant to showcase the holiday variety and win some hearts along the way – including my daughter – who played the little girl!
(Agency: un/common, AD: Amber Witzke, Director: Andy Hofman)